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QUESTIONS AND ANSWERS SECTION

e-Sweepstakes Q&A

 

Q

What is the Relationship Revolution all about?

A

We believe the real estate business is, and always will be, about relationships.  After pioneering relationship marketing programs for over 13 years, PropertySource Network launched the Relationship Revolution as a way to combine our best tools into one place.  We believe that, as real estate and mortgage professionals, you need tools that will help you build, grow and enhance lifelong customer relationships.  Technology alone can't do that!  The new Revolution program combines effective technology tools with grass-roots traditional training and marketing. Our goal is to help you, and every member, build a personal Relationship Network - an online contact list that will show you how many people are in your sphere of influence and the current stage of relationship you have with them.  You've got the easy part!  Just identify your network, and load your contacts.  Once your contacts are loaded, we'll help you build customer loyalty, repeat sales and referrals through our effortless follow up tools.

 

Q

What does my trial membership include?

A

The Relationship Revolution limited trial membership allows you to sample many of our most popular tools.  You can add up to ten contacts with no cost or obligation.  Here are some examples of how you can try the program with your first ten contacts:

  • Encourage everyone to visit your customized web page containing your personalized home page with photo, contact information and email link. You can offer your listings and allow them to access the Property Search and Places of Interest pages.

  • Promote the e-Sweepstakes program on your website and in your current print advertising

  • Promote the e-Sweepstakes program to a small number of prospects in your current contact list and collect a detailed profile on each

  • Sign up past and current customers for your e-Newsletters

  • Send birthday, holiday, open house, new listing or special event e-Greetings

  • Load zip codes into your territory settings and let us assign opt-in consumers in your area to your Relationship Network contact list.  These prospects will receive your e-Newsletters and e-Greetings, but their personal contact information will not be displayed to you.

Once you reach your tenth contact, you will no longer be able to add contacts manually and your sign-up tools will not register new contacts. Your first ten contacts will continue to receive your e-Newsletters and e-Greetings.

Your personal web site will remain active, but the customer registration features will no longer add new contacts to your list once you are over your trial limit.

At any time during or after your trial period, you can upgrade your membership to one of our enhanced packages.  Click here to learn about the enhanced packages available.

Learn more about all the Relationship Revolution tools!  Click here to take the tour!

 

Q

I don't have many email addresses.  Is this program really for me?

A

Absolutely!  The Relationship Revolution will help you build a powerful database of customers - with or without email addresses.  In fact, we'll help you capture email addresses from your existing direct mail contact list.  Many members are realizing a big savings in their marketing budgets by using the e-Newsletter and e-Greetings programs as an alternative to expensive direct mail.

 

Q

How does the Leads & Prospects program work?

A

Leads & Prospects are only included in the Relationship Master package.  This program allows you to build your sphere-of-influence by receiving automatic subscribers for your relationship marketing tools. 

Subscriber LEADS are generated as consumers visit the propertysource.com public web site.  Each consumer who is not already tied to an agent is matched to a specific agent in their area by matching zip code.  Each Relationship Master agent may add up to 10 zip codes to define a personal territory.  New leads are distributed in even rotation order to agents with a matching zip code.

PROSPECTS are delivered through the PropertySource Prospect Pool.  This national database of opt-in consumers has been built over the past three years and includes consumers who have requested information in their local area.  They are currently receiving a generic version of the Homeowner e-Newsletter.  Paid Relationship Master agents are matched to these consumers who then begin to receive the specific, customized agent version.

 

Q

I have such little time.  How long will this take to set up and maintain?

A

Using your membership is easy!  The best thing about the program is that our follow-up tools are effortless!  The most important job you have is to enter your personal contact list.  This can be as easy as loading first name, last name and email address for each contact.  Paid members are also able to generate leads and new contacts automatically through e-Newsletter and e-Sweepstakes sign-ups that are added to your web site.  Paid members even receive unlimited distributed leads and prospects from propertysource.com and our national marketing efforts!

 

Q

Is it safe to load my customer information into your online contact list?

A

All customer data is stored on secure servers in one of the country's most state-of-the-art hosting facilites.  No one can access your customer data without your unique user name and password. Information from your customers will also never be sold to third parties! Our customers are real estate and mortgage professionals, not consumers. You own all data entered related to your contacts.

 

Q

I need attention!  Can you help me get this set up?

A

Our enhanced Relationship Master membership includes unlimited customer support via a toll-free hotline.  We provide basic assistance for trial members.  If you need assistance that you can't find online, please contact us at 502-451-8100 and we'll help get you started!

 

 

e-SWEEPSTAKES Q&A

 

Q

Why should I promote the $50,000 Home Sweet Home Sweepstakes?

A

Sweepstakes are powerful marketing tools! Research shows that direct response rates increase by 50% to 500% by offering a chance to win.  The chance to win $50,000 cash is an exciting offer! In addition to consumer registrations, you'll ALSO receive detailed contact information and profile information on every consumer who enters! Your name and contact information will appear on all Sweepstakes pages and in emails sent to the consumers who register! All consumer contact records you generate are loaded into your secure online contact list.  You can copy the names into your existing follow-up programs and use our automated, effortless PropertySource e-Newsletters, birthday and home anniversary e-Greetings and more! As consumers register, they are asked to refer the program to their friends in order to receive additional entries in the sweepstakes.  Emails are automatically sent in your name to the referrals and you are also notified. These additional referral contacts are also added to your online contact list! You have nothing to lose - but a few great leads, referrals and customers for life!

 

Q

How much effort will it require to start and to maintain the program?

A

As little as nothing.  Paid members will have a sweepstakes registration form added to their propertysource.com web site automatically, which will begin to turn casual inquiries into serious prospects.  With a little extra effort, you can also add a sweepstakes promotion to all your existing print materials.

Don't forget, we handle all the technical details of registration, automated emails and maintaining the master entry database.  Our national sweepstakes sponsor has also taken care of bonding the promotion and handling the legal paperwork!  Your job is simply to let your customers know about the promotion and follow up with the leads!

 

Q

Will this benefit my relationships with my farm, past customer and sphere-of-influence?

A

Absolutely! One of the most important aspects of the program is its ability to build detailed customer contact data and identify real estate needs. Promoting the chance to win $50,000 is an excellent way to reconnect with past customers. You'll build a more complete personal customer database and you'll also learn more about your customers needs. Customers who know you are also more apt to provide referrals using the service ("tell a friend")!

 

Q

How often do you select a winner?

A

A Sweepstakes drawing is held every calendar quarter.  The winner will be announced within 30 days of the end of each quarter.

 

Q

Do my customers have to own a home to win?

A

No, entrants do not need to own a home. The promotion is promoted as the "Home Sweet Home" Sweepstakes which is paid in the form of a single $50,000 payment. The winner of the Sweepstakes can apply the winnings to their mortgage, renovation costs, new home, or a grand vacation - anything they would like!

 

Q

What are the odds of winning?

A

The odds will vary by quarterly drawing period and participation.  The PropertySource program is part of a national pooled drawing consisting of numerous web sites and sponsors.  While the pooled drawing increases the number of entrants, numerous studies show that people don't really care about the odds, they care about the 'chance to win'. Look no further than the state lotteries, for example. Huge odds and millions of regular players.

 

Q

Is this legal in my state?

A

The Sweepstakes Rules and Regulations allow consumers in the United States and Canada to enter, excluding Puerto Rico and Quebec.  The program needs to be promoted as the "Home Sweet Home Sweepstakes" because we are the national sponsor of the promotion.  ePrize is the actual company providing the prize.  By participating in the program, you are letting your customers know about the ability for them to enter.  You should not represent that you are providing the prize yourself.

While it is possible for PropertySource to offer this Sweepstakes to consumers (except in PR and Quebec), there are several states that prohibit licensed real estate agents from "inducing" customers with sweepstakes promotions.  It is your responsibility to check with your state regulation commissions or government entities to make sure that you can promote or make your customer aware of this promotion.  Each state is different, and these laws are often difficult to interpret.  We are aware of regulations which may prevent you from participating in states which include, but are not necessarily limited to District of Columbia, KY, NJ, MO, OK, RI, and WV.  Be sure to tell your state that you are not actually providing the prize itself, but that you are promoting it as part of your advertising or customer follow up.

We would like to know what you find in your states and we'll share that information with our REALTOR community.  Please send us your thoughts, suggestions and any state regulation issues.
 

Q

What lead capture tools can I use if I am in a state that does not allow sweepstakes?

A

We WILL be offering additional lead capture tools that will be based on the same premise as the Sweepstakes promotion.  You will have access to banners, pop-up ads and other promotional tools that will offer customers an incentive to register with you.  Some ideas that have been provided include a "personal home shopper" concept, CMAs, and Home Valuation reports.  We would LOVE to hear your ideas.  Please send any thoughts you have on additional services.  We plan to have features for those of you who cannot offer a sweepstakes promotion and look forward to your feedback and questions.
 

 

 


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