For the past seventeen years, PropertySource Network has been the
premier provider of relationship marketing technology that establishes,
enhances and maintains relationships between the real estate
industry and consumers. PropertySource Network was the first
to pioneer new technologies in voice, fax, lead generation and
tracking services. PropertySource Network is now revolutionizing
how the real estate industry reaches consumers through the nationally
recognized ”Relationship Revolution“ business model
created by PropertySource founder, Bob Woehrle.
“The Relationship Revolution is a business model that helps the real estate industry reach far beyond just buying, selling, renting and financing. It taps into an associates entire sphere of influence and helps them build customers for life,” says Woehrle
Founded in the Relationship Revolution business model, PropertySource
Network’s Relationship Master™ Suite includes a
comprehensive set of web-based relationship-building features,
such as customized customer registration pages, e-Sweepstakes
lead capture services, e-Newsletters, e-Greetings, the Prospect
Pool distributed leads program and integrated real estate web
sites.
”PropertySource Network has been serving the needs
of large brokerage firms for over a decade,“ says Bob
Woehrle, who is also Chairman and CEO of Loyalty Interactive,
PropertySource Network’s parent company. ”Our recent
launch of the Relationship Master™ Suite brings the innovative
concepts we have used with large firms to smaller brokers
and individual real estate associates. Brokers benefit from
the Suite’s ability to help protect and enhance the broker’s
brand and build a powerful customer database that the firm
can communicate with throughout all phases of a transaction
and ongoing home ownership. Real estate associates benefit
from professional communication tools that make building customer
loyalty and acquiring new customers effortless.“
By partnering with PropertySource, brokers receive a custom
designed suite of e-Marketing tools that are provided to every
associate. Modules available in the suite include a ”Mortgage
Payments for a Year“ lead/referral sweepstakes service,
free agent web sites integrated with the firm’s existing
site, and effortless follow-up tools, including e-Newsletters
and e-Greetings.
The package integrates tools that have previously been offered
to many of the nation’s leading brokerage firms and franchise
organizations, including Edina Realty, Arvida Realty, CBS Home, Coldwell Banker, GMAC, RE/MAX,
and ERA Real Estate. In addition to customer relationship
tools, PropertySource provides a complete training and support
program that encourages associates to follow the Relationship
Revolution principles.
“The Relationship Revolution program allows brokerage firms and their associates to combine the best of technology with traditional lead generation and customer follow-up marketing.” -- Bob Woehrle "This program helps dramatically increase
the leads generated by traditional and electronic communication
- and then provides effortless follow-up services that
keep the broker’s name and services in front of customers." The service is designed for seamless integration with a broker’s
existing company web site.
Customers complete a detailed profile in order to enter the
sweepstakes and the information is automatically registered
to an online contact list that can be exported to other applications.
Brokers may also choose to offer company and agent-branded
e-Newsletters delivered via Buyer/Seller and Homeowner editions.
Electronic greetings can also be sent automatically to customers
on birthdays, home anniversaries and special events. The personalized
agent web site program provides a custom broker domain name
for each associate and a full-featured web site integrated
with the company site features.
All technical development, customization, training and support
can be provided to brokers at no charge, based on minimum
commitments of associate participation. Every associate is
provided a free level of the program and may upgrade to enhanced
services for an additional fee, which is shared with the broker.
Individual real estate associates and offices are encouraged
to sign-up for the Relationship Master™ Suite as well.
”Although we primarily focus on partnering with brokers
to offer these services to their agents, we are delighted
to work with individual agents as well. Several members of
our customer service team have been real estate associates
and enjoy training associates to utilize the various features
of the platform,“ commented Bob Woehrle, president of
PropertySource Network.
For more information about PropertySource Network or its
products, please e-mail
us or call (502) 451-8100 today.
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