1. Why should I participate in this new Program?
List more properties, market them more easily, and build a base of lifetime clients!
Today’s consumers are looking for easier access to more information, and the new Mobile Hotline delivers! Now, buyers can get instant information from their mobile phone – including recorded details, text messages, even a photo tour of the home. It’s a mobile brochure box that never has to be refilled!
The growth of text messaging and mobile web pages is staggering. Text messaging is currently growing over 250% each year, and more and more consumers have access to mobile web browsing and photo downloads. The new Mobile Hotline provides options for everyone, regardless of their phone’s current capabilities.
- 24-Hour On-Demand access for consumers
- A deal-closing new benefit for your listing presentations. Send your potential seller a sample text message!
- Generate more direct leads than ever before
- Receive instant notification via text or email as buyer’s dial the Hotline
- Capture email addresses for ongoing follow-up
- Track advertising sources and monitor their effectiveness
- Contacts are automatically loaded into your online Relationship Manager and automatic follow-up tasks are set for you.
2. How much does the New Mobile Hotline Program cost?
There are two pricing options for the new Mobile Hotline program:
- PER LISTING: A single payment of $25 per listing will activate your property on the Mobile Hotline and will provide unlimited voice, text message, Mobile Web Page and Email requests for that listing.
- UNLIMITED MONTHLY: You can also select an unlimited plan which allows you to automatically activate all listings (you must be the primary listing agent) for one low fee of $35 per month. An annual agreement is required.
3. Is the consumer charged for Mobile Hotline calls?
The consumer will be billed at the standard rate from their wireless carrier. Mobile Hotlines does not charge any fee to consumers for Mobile Hotline calls.
4. Is Hotline now optional?
Yes, use of the new Mobile Hotline is at your option. However, you will miss out on the opportunity to make an immediate connection with a potential buyer through the immediate notification and e-mail capture features of this incredible marketing tool. By default, all listings will be processed as they are received and your marketing allowance account will be charged $25.00 unless one of the following applies:
- You have joined the Unlimited Monthly plan which allows you to load an unlimited number of listings for a flat fee of $35 per month (an annual agreement is required).
- You may choose to opt-out of the Hotline on a listing-by-listing basis. You must check the opt-out selection on the Listing Organizer form.
5. How am I billed?
All billing will be processed through Edina Realty’s Accounting department. Billing is processed by the last day of each month and your hotline charges will appear on your marketing allowance account. If you choose to participate in the Monthly Unlimited plan, you will be charged $35 for the 30 days following your activation date, and you will be charged on the same day each month thereafter. Any listings you have activated prior to electing the Monthly Unlimited program will be billed at that standard $25 per listing fee.
6. What is the process for activating new listings and receiving a Hotline code and sign rider?
Activating your new listings is easy – and very similar to the existing process:
- When you sign a new listing, submit the Listing Organizer form. Check the available boxes If you’re participating in the Unlimited Monthly plan or you do not want to include the listing on the Mobile Hotline. Otherwise, your listing will be processed for the Mobile Hotline automatically.
- Your office staff will assign a Hotline number and will process yard sign riders using the existing process established in your office.
- Your listing will remain active on the Mobile Hotline as long as the property’s RMLS number is active.
- If the RMLS number changes, the listing will be processed again and a new fee will apply.
7. What will happen to my current listings when the new program starts on August 29th?
Great news! All listings submitted and processed by Midnight on August 28th will be automatically upgraded with new Mobile Hotline features. No additional fee will apply and you can deliver unlimited voice, text, Mobile Web Page and Email messages through the life of the listing.
8. Will there be any changes to the current voice message recording?
The Mobile Hotline has been designed with today’s information-driven consumer in mind. A streamlined voice message now provides the most requested information – the property’s price, bedrooms and bathrooms. The written script has been replaced with new interactive features including the option for a text message, a detailed Mobile Web Page with photos and an optional e-Brochure delivered instantly to the consumer’s email address.
9. Which cell phones support the new technology?
The New Mobile Hotline includes the following communication tools:
- VOICE:
Callers can receive the primary listing details from any touch-tone phone – including home and office phones.
- SMS TEXT:
Nearly every new mobile phone allows you to send and receive SMS or text messages. In fact, SMS is also the only universal mobile platform. It does not require special equipment as it is already available on over 98% of all mobile phones.
- EMAIL:
Consumers who receive a text message are able to type their email address as a Reply message. The Mobile Hotline then sends a detailed e-Brochure to their Inbox! This feature is also offered on each listing’s Mobile Web Page.
- MOBILE WEB PAGE & PHOTOS:
A growing number of mobile phones also offer the ability to view web pages on the phone’s screen. PropertySource automatically creates a web page for each listing, optimized for mobile use. The Mobile Web Page includes the option for the consumer to view photos. All photos available on edinarealty.com will be available from these pages.
For older phones, it is best to contact your wireless service provider if you are not sure, and they can either explain how to send and read messages or provide you with details on upgrading to a phone with these capabilities. Current wireless carriers that support the Mobile Hotline system are AT&T, Verizon, Sprint, Nextel, Boost, Dobson, Midwest Wireless, Alltell, T-Mobile and Virgin.
10. Who do I contact for product questions and support?
Edina Realty has partnered with PropertySource Network to provide all support and servicing for the Mobile Hotline program. PropertySource can be reached at 800-298-5055 and customer service requests can be submitted via http://help.propertysource.com.
11. What are the differences between the old and new Hotline?
The new Mobile Hotline is more user-friendly AND the long ringing time has been eliminated! The new program features the best of the traditional telephone hotline with the latest advanced mobile features.
|
OLD |
NEW |
| Automatic MLS data Processing |
YES |
YES |
| Automated voice of BR, BA, price |
YES |
YES |
| RMLS Public Remarks |
Via Voice |
Via Mobile Web Page and Email |
| Press Zero to Transfer to the Listing Agent |
YES |
YES |
| Receive a Text Message |
NO |
YES |
| Access a mobile web page & photos via Text Message |
NO |
YES |
| Provide email and receive an e-Brochure |
NO |
YES |
| Emailable Reports Feature |
YES |
YES |
| Instant Agent Notification of new Lead Activity (email or text msg) |
NO |
YES |
| Automatic loading of each Lead Activity to the Relationship Manager |
NO |
YES |
| Up to 99 Ad Tracking Codes |
NO |
YES |
12. What is Edina Realty planning for marketing promotion?
Corporate marketing efforts to promote the program will begin shortly after launch and will include the following: Digital Billboards, EdinaRealty.com Web site banners, Consumer e-mail notification to registered users on EdinaRealty.com, Agent branded e-cards available through ProKIT and Newspaper advertising.
13. How does my Web Package level work with this new program?
All agents can take advantage of the leads that are generated through the new Mobile Hotline regardless of Web package level. All inquiries will be loaded into the Relationship Manager as contacts.
Agents with the Premiere Web package level can send an unlimited number of e-newsletters and e-greetings.
Agents with the Standard Web package level are limited to 10 clients who can receive e-newsletters and e-greetings.
14. How is the property information transferred to the Mobile HotLine?
All of the information that is displayed, except the photo captions, comes directly from the RMLS. The photo captions need to be entered by the agent in the Relationship Manager under the “Listing Tools” link. If no captions are entered, the photos are identified by order. Photo 1, Photo 2, etc.
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